Sponsorship Policy

At the Literacy Foundation, we believe in equal opportunity for all, in everyone’s entitlement to a quality education, proper training, the creation of environments conducive to both personal and professional growth, and the exercise of enlightened democracy.

Our mission: To support adults and children so they can develop their ability to read and write and participate fully in society.

Our vision: To eradicate illiteracy in Quebec.

Our values

Respect: In its actions, the Foundation respects individuals in their choices of approach, making no value judgments. The Foundation accepts individuals as they are, taking into account their growth potential, and maintains a confidential relationship with them. The Foundation does the same with its partner organizations.

Equity: The Foundation acts equitably toward its clients and partners, in line with its mission.

Transparency: The Foundation is transparent in its overall management and its decision-making processes. It follows generally recognized standards for philanthropic associations, with respect to reporting, among other things.

Our key priorities

The Foundation has three key priorities:

Raising Quebecers’ literacy levels
Literacy depends on acquisition of the core knowledge and competencies which each individual needs in order to thrive in a rapidly changing world. It is a basic human right, and is achieved through learning the written code, basic mathematics, and elementary notions of computing.

In Quebec, close to half of adults aged 16-65 have low reading and writing proficiency, and of these, 1 million have very low proficiency.

In our society, there is an inadequate relationship with the activities of reading and writing. The Foundation has set itself the mandate of rectifying this situation.

Introducing reading from a very early age

The studies1 show that the earlier children discover reading and writing, the better they will do at school, and the more rewarding lives they will lead. Reading and learning is a lifelong activity.

Implementing a Quebec-wide reading promotion policy 

In the Foundation’s view, it is unacceptable that only half the Quebec population are adequately equipped in terms of reading and writing proficiency. Sustained promotion of reading to the greatest number should be a province-wide priority.

Our actions, programs and services

It is through the promotion of reading, awareness activities and campaigns, and its programs and services that the Foundation stands out as an agent of social change. All its actions are aimed at supporting adults and children grappling with deficiencies and needs with regard to literacy and other training, as well as organizations working with vulnerable groups.

Info-Alpha: Specialized Info-Alpha telephone line operators provide listening, assistance and referrals to illiterate individuals and anyone seeking access to basic training in reading and writing. As well as guiding users to the appropriate resources in each of Quebec’s administrative regions, this service is free-of-charge, confidential and personalized. More than 67,000 adults have benefited from the services of Info-Alpha since 1990.

The Gift of Reading: The Gift of Reading is certainly the Foundation’s best-known feature. Aside from raising public awareness of the importance of reading, the program targets the prevention of illiteracy and aims to keep young people in school by distributing brand new children’s books to children living in underprivileged neighbourhoods across Quebec. In 16 years, more than 400,000 children and their families have benefited from the program, and 40,022 books will be distributed in 2015.

Awareness: The Foundation has always stood out through its campaigns to raise awareness of illiteracy and its impact on individuals and society. On a day-to-day basis, it ensures that literacy remains a constant concern in the Quebec media, and regularly disseminates timely information concerning topical literacy issues.

Book collection for weak readers: The Foundation has taken the lead in Quebec by creating a collection of literary works written in simple language, and intended for adults with low reading proficiency or learning French.

Role of sponsorship

The Foundation counts on the much-needed support of sponsors with whom it works to deliver services to Quebecers and fulfil its mission, in a perspective of mutual benefit. In particular, sponsorship will enable the Foundation to:

  • enhance its relevance and strengthen its community outreach;
  • carry out its awareness campaigns;
  • increase its advertising placement;
  • reach more people, particularly new audiences;
  • enhance the range of events it offers.

While it is delighted to receive several forms of support, the Foundation is seeking to establish partnerships where the partners are interested in activating investment in Foundation properties.

Sponsorship opportunities

The Foundation offers five sponsorship opportunities, with respect to: the organization as a whole; the Gift of Reading program; the Info-Alpha line; the collection for weak readers; and, finally, events.

Organization as a whole:

  • Foundation Website
  • Publications
  • Awareness campaigns and public service advertising
  • Foundation offices

The Gift of Reading:

  • Program itself
  • Program spokesperson
  • Media coverage
  • Launch of the collection season
  • Booths at Montreal’s Salon du livre book fair
  • Regional book fairs
  • Annual book distribution


  • Line itself
  • Media coverage
  • Information sessions for going back to school

Collection for weak readers:

  • Books


  • Foundation’s 25th anniversary
  • Tribute to donors and volunteers

General principles

Acceptance of sponsorships is based on three general principles:

  • The Foundation seeks and accepts assistance only within the framework of projects and activities consistent with its mission.
  • Accepted sponsorships must enhance, and not hinder, the Foundation’s ability to act in the higher public interest at all times.
  • The Literacy Foundation’s name, logo, properties and other intangible intellectual assets must be protected at all times.


Activation: Operational plan setting out the different means of communication used by the sponsor to assert its association with the sponsored property.

Clients: The Foundation’s clients are the individuals for whom and organizations for which the Foundation exists.

Donation: A donation is a voluntary transfer of property without valuable consideration for the donor.

Partners: The Foundation recognizes as partners the individuals through whom and organizations through which it is able to exist. This includes sponsors in particular.

Property: Also called “sponsoree,” property refers to a component or activity affording sponsorship opportunities.

Sponsor:  Any company which commits resources in order to support a property.

Sponsorship: A sponsorship agreement is a commercial agreement whereby a sponsor commits resources, in cash or in kind, with a view to supporting a property and deriving a benefit from it.

1. Sources:

Jean-Marie BESSE. Les chemins de l’appropriation de l’écrit aux cycles 1 et 2, CRDP de Grenoble, 1993.

Jocelyne GIASSON. La lecture, de la théorie à la pratique, Gaëtan Morin éditeur, 1995.

David P. ROSS, Katherine SCOTT, and Mark A. KELLY. Growing up in Canada, Statistics Canada, Human Resources Development Canada, 1996.