Press room

Awards and distinctions

Over the years, many awards have highlighted the excellence of the Foundation’s commitment to the cause and its mission:


2010

Marketing Awards Silver Prize, for the Mots Dépôt campaign created by Bleublancrouge.

2010

Media Grand Prize, “Media Innovation” category, for the Mots Dépôt campaign created by Bleublancrouge.

2010

Media Award, “Campaign (under $250,000)” category, for the Mots Dépôt campaign created by Bleublancrouge.

2010

Media Award, “Multiplatform interactive approaches” category, for the Mots Dépôt campaign created by Bleublancrouge.

2010

Créa Grand Prize (1st equal), “Integrated campaign” category, for the Mots Dépôt campaign created by Bleublancrouge.

2010

Créa Grand Prize, “Promotional Web site” category, for the motsdepot.com site created par Bleublancrouge.

2010

Créa Award, “Public Service/Printed materials” category, for the Mots Dépôt campaign created by Bleublancrouge.

2010

Créa Award, “Media creativity” category, for the Mots Dépôt campaign vending machine created by Bleublancrouge.

2010

Grafika Award, “Print media” component, “Social cause” category, for the Mots Dépôt campaign created by Bleublancrouge.

2010

Grafika Award, “Print media” component, “Special project” category, for the Mots Dépôt campaign vending machine created by Bleublancrouge.

2010

Grafika Award, “Print media” component, “Commercial poster" category, for the Mots Dépôt poster campaign created by Bleublancrouge.

2009

Créa Award, “Public Services/Film” category, Imaginary hospital TV message, created by Bleublancrouge.

2009

Créa Award, “Public Services/Printed materials” category, Cinderella and Peter Pan advertisements, designed by Bleublancrouge.

2009

Grand Prize, at the 16th Grenier d’or awards, “Printed card” category, for In Quebec, one in two people…, designed by Bleublancrouge.

2009

Grenier d’or (1st equal), at the 16th Grenier d’or awards, “Major causes” category, for the printed card In Quebec, one in two people..., designed by Bleublancrouge.


2008

Créa Award, “Public Services / TV-radio” category, Words of hope TV advertisement, created by Bleublancrouge advertising agency.

2008

   1st special mention, at the Office québécois de la langue française

   Francopub 2008 awards highlighting quality of language in advertising,

   Words of hope TV advertisement, created by Bleublancrouge

   advertising agency.

2008

   Audience Award, at the Office québécois de la langue française

   Francopub 2008 awards, Words of hope TV advertisement, created

   by Bleublancrouge advertising agency.

2008

   Grand Prize, at the 15th Grenier d'or awards, “Printed card”,  

   category, half card, designed by Bleublancrouge advertising agency.

2008

   Grenier d'or, at the 15th Grenier d'or awards, “Major causes”,  

   category, for half card, designed by Bleublancrouge advertising agency.

2008

   Special mention, at the 15th Grenier d'or awards, “Texts”,  

   category, for half card, designed by Bleublancrouge advertising agency.

2007

Henri-Tranquille Award presented to the Foundation for promotion of the importance of reading, within the framework of the literary competition held by the Collège Jean-de-Brébeuf parents association.

2007

Créa Award, “Public Service / TV-radio” category, Céréales (Cereals) and Circulaire (Flyer) radio advertisements, The Gift of Reading® campaign, designed by Bleublancrouge advertising agency.

2005

Tribute paid to the Literacy Foundation by the Committee for the 10th World Book and Copyright Day in Quebec, in recognition of its outstanding commitment to the promotion of reading since 1998, with its activity, A Book and a Rose, April 23, 2005.

2004

La Presse PERSONALITY OF THE WEEK of December 27, 2004, Sophie Labrecque, CEO of the Literacy Foundation.

2004

Sophie Labrecque, CEO of the Literacy Foundation, 2004 Canada Post Literacy Awards jury member.

2003   

ARISTA award – 26th provincial ARISTA - Sun Life Financial 2003 competition of the Junior Chamber of Commerce of Montreal, "Young socially responsible Quebec business leader" category, awarded to Sophie Labrecque, Chief Executive Officer of the Literacy Foundation, May 8, 2003.
 

2003

Top 10 ads of 2002 published in the January 2003 issue of Commerce magazine, Diesel Marketing 2002 public service campaign.
 

2002

Grand Prize, at the first edition of the Créa Awards 2002, "Campaign" category, Highway, Demonstration and Newspaper posters, Diesel Marketing 2002 public service campaign.
 

2002

Grand Prize (1st equal), at the first edition of the Créa Awards 2002, "Public service and major humanitarian causes" category, Highway poster, Diesel Marketing 2002 public service campaign.
 

2002

Extra Award 2002 presented by the Canadian Newspaper Association, "Public service and humanitarian causes" category for its Highway poster, Diesel Marketing 2002 public service campaign.

 

2002

Gold Award presented by the Canadian Newspaper Association, in the "Local ad: single/Campaign" category, Highway poster, Diesel Marketing 2002 public service campaign.
 

2002

The 2002 Marketing Awards made by Marketing Magazine from among more than 2,160 entries in the contest organized by the Marketing Media Group, in the "Public service campaign" category for the TV advertisements Bank, Demonstration and Highway, Diesel Marketing 2002 public service campaign.
 

2002

Coq d'Or (Golden rooster award) from the Publicité Club de Montréal (PCM), advertising component, "Society/Major humanitarian cause" category, Highway, Demonstration and Contract advertisements, Diesel Marketing 2002 public service campaign.
 

2002

Coq de Bronze (Bronze rooster award) from the Publicité Club de Montréal (PCM), advertising component, "Indoor poster" category, Highway poster, Diesel Marketing 2002 public service campaign.

 

2001

Équinoxe Award finalist, "Public service" category, title awarded to Sophie Labrecque for the Gift of Reading® project by the Quebec public relations society, Société des relationnistes du Québec.
 

2000

Autre regard Award, prize for recognition and assistance for development of optometry given by the Quebec optometrists’ association, Association des optométristes du Québec.
 

1999

Manager of the Year Award from the professional association of managers of philanthropic organizations (Association professionnelle des gestionnaires en philanthropie, or APGP) awarded to Sophie Labrecque, Chief Executive Officer of the Literacy Foundation.
 

1999

Coq de bronze (Bronze rooster award) from the Publicité Club de Montréal, Osé (Daring) and Belles images (Beautiful images) advertisements, Cossette Communication-Marketing campaign.
 

1999

Honourable mention at the French-language Advertising World Cup (Mondial de la Publicité francophone), in Geneva, Osé (Daring) and Belles images (Beautiful images) advertisements, Cossette Communication-Marketing campaign.
 

1998

Leadership Award, Canada Post Corporation Flight for Freedom Awards, Quebec Literacy Foundation.
 

1998

Award of distinction in the "External communications" category, Canadian Public Relations Society, for design and co-ordination of Domtar’s Paper Christmas for Literacy project, in conjunction with Domtar Inc.
 

1996

Jury of the Canadian Committee for Canada Post Corporation’s Flight for Freedom Awards with the Lieutenant-Governor of Quebec, Lise Thibault.
 

1993

Forum de la publicité Award, TV and radio campaign with Cossette Communication-Marketing.