For the second year running, the Literacy Foundation is pleased to count among its major donors The McCain Foundation, whose $10,000 gift will help us reach a larger number of people requiring literacy assistance and referrals.
This elementary and high school teachers’ union has chosen to take concrete steps to help keep young people in school by making a $1,000 donation that will allow the Foundation to buy brand new children’s books. Through this generous involvement, more than 100 books will be given to underprivileged children in the Montreal region this coming May, under the Gift of Reading® project.
In December 2009, Absolu communication marketing’s Quebec City office proposed an original idea to its clients in order to raise funds for the Foundation: the creation of a collective Christmas story! People were invited to use their imagination to write the continuation of a story, and for each word used the agency would give the Foundation 25¢.
With the entire amount raised—$502.50—Absolu communication marketing bought the word Histoire (Story) on MotsDepot.com, thus contributing to helping an individual with reading difficulties.
For the 2008 Holiday Season, the same agency had the generous idea of replacing the classic Christmas present to its clients by making a donation of books to The Gift of Reading®.
Since 2005, the Literacy Foundation has received part of the profit generated by the recycling campaign run by the Métro newspaper. This financial contribution helps the Foundation reach a larger number of illiterate young adults and help them through the Info-Alpha line assistance and referralline.
Un métro qui nous est propre (Our own clean metro), the campaign which became Bac moi! (Bin me!) in 2007, helps recycle 750 tonnes of paper each year, the equivalent of 12,750 trees, using the 220 recycling bins installed in the Montreal metro.